The work “Vietnik” addresses the intrinsic duality of the photographic medium and its tie to the performative construction of identities. “Photography is the advent of myself as other: a cunning dissociation of the awareness of identity”. Vietnik is a musical pseudonym, a proxy, a cyborg, a “self-portrait as a building and bildung”.

A photographic biopic, at the commingling of biographical reality and schizophrenic fiction, retraces this story through a new book, a double installation and a 9 chapter website. A temporal tension, between the tradition of the American trip and its differences and repetitions in today digital world, underlies all the works of this dual representation, beyond spatial and temporary hierarchies.

The combined use of original and archival material emulates and subverts the increasingly popular Hollywood format of the biopic. How does this trend of today cultural consumer is connected to the performative construction of social identities? How much of me appears in the photographed “persona” (“mask” -Latin, “public image” -English)?

2010 - 2014 

solo exhibition at F4 Treviso
curated by Gianpaolo Arena and Carlo Sala
"quasi-quasi" solo exhibition/performace at Matèria Gallery, Rome
Twenty14 Contemporary, Milano
Gluqbar, Milano
Fondazione Benetton, Treviso
book exhibited "2016 - Sulla Nuova Fotografia Italiana" @Viasaterna Milano
"New Italian Photobooks" @JEST Torino

Online text by Darren Campion
printed afterword text by 3/3
(Chiara Capodici & Fiorenza Pinna)
Photocaptionist best books of 2015
by Federica Chiocchetti

Nuova Fotografia Italiana @ Flash Art Italia
winner of Premio Nascimben Prize U25 2014

Foto Grafia

Foto Grafia is a journey into a photographic encyclopedia within the nuances and clichés of today’s images: an open-ended rebus which can be seen as a typography collection, the diary of a wannabe writer or an ironic photographic manual. Foto Grafia hybridizes image and word and takes different languages to their extremes, creating a short circuit of form and content, signifier and signified. Photographed between 2010 and 2014 in Europe and Japan and published in 2015 by Danilo Montanari Editore, Foto Grafia is Massaro's first monograph, made-to-read "at the conjunction of a mirror and an encyclopedia".

The Dictionary

(2010 - ongoing)
Encyclopedic collection of photographed words

2017 - 2018

Marsèll / Marselleria Via Paullo

Interview: Domus

La Tendenza

The title refers to "La Tendenza", a "movement of ideas" celebrated in an exhibition held in 2012 at the Centre Pompidou in Paris and focusing on Italian architecture between 1965 and 1985.
The ambiguity of the word (“the trend” in English) is the starting and meeting point between architecture commission and installation, historic movements and fleeting trends, past and future perfect. Archetypal forms (circle, triangle, square) and colors (yellow, cement, red stone) are repeated as refrains, highlighting some peculiar characteristics of Milanese architectures from "La Tendenza”, its forerunners and imitators.
For "La Tendenza", Massaro draws from his experience as a commercial photographer, blurring the boundaries between commission and installation, page and wall, commercial and personal work. “La Tendenza”, which was born as a commission, becomes a personal portrait of the ambitions and failures of this architectural period; photographing means documenting but also "fashioning" a series of stratified "traces" from the past, dealing with a present that is already other than itself, as it conditions and connotes the future.
"La Tendenza" juxtaposes three different times and three photographic formats, responding to the space in which it is presented: the duration of the architecture, the pre-vision of trends, the instantaneousness of photography.